With their new IT solution in place, Steve says that Gravity have become “much more efficient”. He goes on to say, “Our clients are very happy to give us more work because we can do it a lot more quickly. Whereas a job would take two days to do previously we can now get that job done in a day”. Tony, the Studio Manager, has found that Albion’s iCare support service is “of great benefit” to Gravity, and Steve expands further by saying “the service from Albion is actually very good. And if there is a problem we can have a response very quickly”. In the digital team, Will really enjoys working with Mac. He says, “it’s just a much smoother workflow and everything works a lot faster. It generally feels more stable and solid.” Will also says that “the main advantage with Albion, in terms of software, is that we now use Adobe Creative Cloud; it’s just absolutely seamless”. Email has also been vastly improved with the introduction of Google Apps. Virginia, the office manager, says that email is now “less complicated and more reliable”.