All new. For a better you.

See how Apple Watch can inspire you to live healthier at your local iStore.



Made to motivate, however you move.

The Activity app shows your daily movement as three rings: Move, Exercise and Stand. Head-to-head competitions, activity sharing with friends, personalised coaching, monthly challenges and achievement awards give you the motivation you need to close your rings each day.

The Workout app lets you see up to five metrics at a glance as you precisely track all the ways you like to train, including yoga and hiking. You can track your runs with advanced features like cadence and pace alerts. And automatic workout detection ensures you’ll always get credit for the exercise you do.

Part guardian, part guru.

A proactive health monitor, Apple Watch Series 4 features ECG on your wrist. Low and high heart rate notifications. Fall Detection and Emergency SOS. And the Breathe app and watch faces for practising mindfulness. To help you stay active, the Workout app precisely tracks all the ways you like to train. And the Activity app gives you the motivation you need to close your Move, Exercise and Stand rings each day.





iStore – Your local Apple Expert


All the know how you need

Drop into your local iStore to see how Apple Watch can help you stay healthy and explore which Watch is right for you.

iStore is a great place to explore Apple products, seek expert advice and learn new skills.

Whether you’re new to the Apple platform or a seasoned Pro our team will be on hand to give you all advice you need.

Financing that’s right on the money

Apple Watch is now more affordable with our flexible Buy Now Pay Later offer.

Pay nothing for 6 months, then pay the balance in full with no interest (0% APR) and a £35 Early Settlement Fee. Alternatively pay 42 instalments of £15.61. Total amount payable £561.96 (19.86% APR).*





Apple Watch Series 4

All new. For a better you.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall Detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular connectivity lets you use Walkie-Talkie, make phone calls and send messages. Stream Apple Music and Apple Podcasts. And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.


Apple Watch Nike+ Series 4

Get connected through sport.

Track your runs with GPS and altimeter. Pair your watch wirelessly with compatible gym equipment. Apple Watch Nike+ is swimproof 2 so you can take a post-run dip in the pool. And built-in cellular connectivity lets you stream your favourite music and get phone calls, messages and notifications — even when you don’t have your phone.

There are new Nike watch faces and straps: the Nike Sport Band with compression-moulded perforations for breathability and the Nike Sport Loop woven with a special reflective thread.




Find your Local iStore




* Terms and conditions apply. Credit subject to status. You have the right to repay the full amount of the credit together with a settlement fee of £35 at any time up to the date on which your first monthly instalment falls due. If you exercise the buy now pay later repayment option you will not pay any interest on the credit.


Representative example: A watch is purchased at a cash price and amount of credit of £399, no deposit. Loan amount of £399. Pay nothing for 6 months then either pay the loan in full with no interest (0% APR) and a £35 Early Settlement Fee, total amount payable if settled in full before the first payment date is £434. Or 42 monthly instalments of £15.61. Total amount payable £561.96 (19.86% APR). Total Duration 42 months. Subject to age and status.